Company description::
Los Angeles, Calif. – May 18, 2004 ? Comedy Central tapped Ventura, California design firm, interFUEL, to create an online game to promote the hit show, RENO 911!. Petty Theft Bicycle will be launched May 18 on comedycentral.com.
interFUEL’s outstanding creative reputation and amazing turnaround time for online game development were huge draws for Comedy Central. This turnaround far exceeds the industry standard of eight to ten weeks. “Online fans are getting revved up for the new season of RENO 911!” said Beth Lewand, Vice President of Digital Media Programming & Production, Comedy Central. “interFUEL came to us with a great web game concept starring the show’s characters, and were prepared to deliver the finished product in record time.”
Since its premiere last year, RENO 911! has scored with its hilarious and irreverent look at what goes on behind-the-scenes at Reno’s police department. Petty Theft Bicycle will have players on stolen bicycles navigating the streets of Reno while avoiding the RENO 911! police force, potholes, and drunk drivers. “It is a fun but surprisingly challenging game,” said David Holifield, Managing Partner, interFUEL. “Comedy Central created a very funny show. It gave us a lot of rich material for the game.”
interFUEL has been designing games and sites since 1995 for entertainment clients including, Nickelodeon, Warner Bros., KDDI Dion, TV Land, Patagonia, and Spike TV. Their proven track record of successful site launches includes the launch of the AmandaPlease.com site created for the Nickelodeon show, “The Amanda Show.” The AmandaPlease.com site generated a 60% increase in overall traffic for Nick.com within the first month of launch.
About interFUEL
InterFUEL, in business since 1995, is a full-service interactive design firm that creates customized websites and web content that deliver value to businesses and their customers. InterFUEL is dedicated to developing effective online experiences ffor their clients who see value in interactive marketing. InterFUEL has offices in Southern California and New York. For more information on interFUEL, visit www.interFUEL.com
About Comedy Central
COMEDY CENTRAL, the only all-comedy network, currently is seen in more than 85 million homes nationwide. COMEDY CENTRAL is owned by Comedy Partners, a wholly-owned division of MTV Networks. COMEDY CENTRAL is a registered trademark of Comedy Partners. COMEDY CENTRAL's Internet address is http://www.comedycentral.com
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